By Andrew P. McCoy and Fred Sargent
Published On September 15, 2022
If you are planning to attend the NECA Convention and Trade Show in Austin, here’s a self-assessment tool to measure your preparedness and make the most of the experience.
Think about the brand name of any supermarket you have visited in the last 12 months with a shopping list. Did you go to Costco? Whole Foods?
This exercise had nothing to do with chain stores, brand names, market share, retailing trends, shopping habits, COVID precautions, nutritional factors, home deliveries or whatever else that you might have expected.
It was a trick question.
The real issue is if you used an old-fashioned shopping list. A digital memo or shared list would also be acceptable, especially if you called home for any on-the-spot clarifications or approved substitutions.
This leads right into our contention that the NECA Show cannot be properly explored without a “shopping list.” Nowhere else can contractors discover in one place the universe of electrical opportunities in products, tools and equipment.
Talk about a trip to the supermarket!
Some history
In keeping with the theme, here is a little history of the first supermarket, which happens to contain three valuable takeaways for every service-minded electrical contractor.
Surprisingly, in the 1920s, big grocery stores had many features that we are accustomed to seeing today. They allowed customers to browse store aisles and pick up products. Before, clerks would gather the items from the shelves. Grocery store “chains” had already emerged, complete with their own store-brand products. Cincinnati-based Kroger, dating back to 1883, was by far the largest of them.
But still, they were all just “grocery stores.”
In 1929, Michael J. Cullen, a branch manager at a Kroger store in Illinois, wrote a letter to the company’s president. In it, he proposed that Kroger pursue an entirely new concept featuring much larger stores, wider product selections and a novel pricing scheme that would include a combination of items sold at cost, items sold slightly above cost and items sold at healthy margins. Those were only some of Cullen’s revolutionary ideas, but he never received a response.
So, in 1930, he packed up, moved to Long Island, found a business partner, and launched King Kullen, the first supermarket in the United States. King Kullen was soon advertising itself as the world’s greatest “price wrecker,” stocking 10 times as many items as a standard grocery store. By 1936, it was operating a 17-store chain (including a location acquired from one Fred Trump, who used the proceeds of the sale to invest in real estate). Michael J. Cullen died after appendix surgery that year. The King Kullen chain continues today, but in a twist of fate, Kroger is now the largest supermarket chain.
There are three great lessons service-minded electrical contractors can learn from this slice of history.