The impetus to calculate market share in the electrical contracting industry came about long after it was already an established practice in other large parts of American commerce. It’s a “hand-me-down” to the contracting industry that has never really fit the construction sector very well.
The ultimate goal of any business is to generate word-of-mouth referrals. But first of all, customers have to remember who you are. They have to be able to recall your name. You can help them do that. That’s important. Surveys show that, if you have done an average or better job for them, they will refer you - and have you back again.