By Andrew P. McCoy and Fred Sargent
Published On June 15, 2021

Lisa Sun is the founder and CEO of Gravitas, a New York City-based company that has demonstrably set itself apart in the world of fashion with patented innovations and stylish solutions in women’s apparel. She is a highly sought-after keynote speaker, with messages borne of her own life and business experiences.

Taking any service-related business to a higher level of achievement truly requires innovation. While the word “innovation” may feel like one of the most wearisome terms in the present-day vocabulary of business, Sun has recharged it with powerfully refreshing ideas on how to successfully innovate just about any business.

We jumped at an opportunity to sit down, take off our COVID masks and enjoy a virtual coffee break with her.

Your background is not in construction. But electrical contractors can respect and absorb your advice about innovation simply because you’ve found remarkable success in a tough and demanding industry and continue to improve.

I think everyone’s in a tough business. Every industry is demanding. But the more important point is you cannot change it from a position of weakness. You have to begin by taking stock of your organization’s unique strengths and talents, and then work outward from there. The word “pivot” is defined as a central point on which we make turns, not the turns themselves. We make the best moves around a strong core.